Buzz
What My Clients Say
Rob Moran, Department Manager, product and Technology PR, Mercedes-Benz USA: “In addition to being a true car guy, Jim’s experience as a journalist provides a great perspective on what works when it comes to creating media materials, and more importantly, what doesn’t. This is especially true for translating technical explanations — especially for engine and transmission technologies — into concise, easy to understand language. Jim is extremely reliable and always meets deadlines, no matter how tight the turnaround. Jim is a great speechwriter, who is always able to provide several quotable sound bites that enhance media pickup. His speech written for the Chicago Auto Show is still talked about, especially for the line, “she’s real fine, my 6.9.” Perhaps what I like most about Jim is that he’s a great sounding board for creative ideas and his cool, collected personality. Simply put, he ‘gets it.’”
Dominick Infante, National Manager, Product PR, Subaru of America: “Jim has provided Subaru of America with excellent service, developing and writing press kit materials and press releases. He has a strong grasp of technical information and provides very quick turnaround on projects. I would recommend AudaMotive without hesitation.”
Denise Morrissey, Social Media Strategist, Toyota Corporate Communications: “I would wholeheartedly recommend Mr. Koscs as a top-notch writer for automotive content. Koscs has a keen ability to interpret complex specifications into easy-to-read and understandable formats. When I worked with him, he consistently delivered Toyota public relations press kit materials with thoughtful and precise edits in a timely fashion. His editing skills are without exception some of the best because he astutely identified any potentially confusing or complex elements for rewrites. Being an auto insider, he was able to edit existing written information and present it in an organized manner.”
Karen Matri, Maybach Marketing Communications, Mercedes-Benz USA: “Jim’s sense of all things automotive is impeccable. There is a fine line between luxury and ultra-luxury, and Jim Koscs has the uncanny ability to separate them out, or blend them when necessary. Attention to detail, timely service and intelligent dialogue are hallmarks of Jim’s services.”
Mike Whelan, National Manager, Corporate Communications, Subaru of America: “Jim Koscs provides excellent service in terms of the creative work he produces, as well as the timely turnaround of the work. In addition, his broad technical knowledge is a real advantage when crafting a release that needs to translate highly technical information into everyday language. Jim also has excellent project management skills, helping to keep large projects on track and on time.”
Melissa Anderson, Communications and Web Content Manager at American International Automobile Dealers Association: “Jim is an excellent writer with an extensive background in writing, research and editing. He is a joy to work with – needs very little direction, goes well over what was asked of him and always offers a stellar final product. Jim helped us successfully launch a new magazine and increase awareness for our original web content. I truly cannot say enough good things about his work.”
Janis Little, Director, Product & Brand Communications, Mitsubishi Motors North America: “My hectic life in PR was calmed greatly as soon as I read Jim’s first piece for Mitsubishi. Not only is he a knowledgeable car guy, he readily transforms engineer-written, oddly phrased techie material into easily understood, nicely phrased, media-friendly releases for us. Jim “gets it” and is quick, detail oriented and thorough. He’s easy to work with, calm and pro-active. I hate to recommend him because I don’t want him so overworked he’ll not have time for us!”
David Boldt, Manager, Product PR, American Suzuki: “As a member of the ASMC PR team, I could not have been more pleased with Jim’s contribution (he wrote it!) to our 2009 Press Kit. Obviously, he captured the design and engineering specifics. Even more important – to my eyes – was his understanding of Suzuki’s unique place in the automotive spectrum. He not only captured our portfolio’s dynamic; he also (successfully) conveyed its nuance, and we could not be more pleased. With all of the excitement coming to Suzuki in 2010, we hope Jim is available for a repeat performance.”
Allison Takahashi, Scion Public Relations Administrator: “Jim Koscs is synonymous with press kits. His automotive enthusiasm and industry experience provide him with the background to produce relevant press kits.”