Press Kits

Any freelance automotive copywriter can hang out a “press kit” shingle. But how many have written over 75 press kits for new model launches, full-line, concept vehicles, auto shows and special events? From entry-level to hybrids to pickups to luxury models and exotics, I’ve written for all segments and all vehicle types.

I’ll take your most in-depth technical information and distill it into language automotive journalists will understand and use. Here’s what my clients say about that. I know what works for journalists, because I’ve had that job, too. Here are a few press kit samples; please call me for specific needs.

2010 Subaru Outback Overview
2010 Subaru Legacy Overview
Subaru SEMA 2009 Concept

2010 Lexus LS 600 Hybrid
2010 Lexus LS 460
2009 Lexus IS-F

2010 Toyota Prius
2010 Toyota RAV4
2010 Toyota FJ Cruiser

Mitsubsihi Lancer Evolution Overview
Mitsubishi Lancer Evolution At A Glance

02 Porsche 911 Turbo Release
02 Porsche 911 Carrera
911 Turbo Heritage

Good examples of distilling technical information into effective press materials:

Subaru Symmetrical AWD
Subaru SI Drive

Mitsubishi Lancer Evolution Drivetrain
Mitsubishi Lancer Evolution Chassis

Call me at 973-949-5188. Or use the form below.