Press Kits

Any freelance automotive copywriter can hang out a “press kit” shingle. But how many have written over 75 press kits for new model launches, full-line, concept vehicles, auto shows and special events? From entry-level to hybrids to pickups to luxury models and exotics, I’ve written for all segments and all vehicle types.

And here’s another benefit of working with me: I like writing press kits. Really. It’s not just some “freelance gig” to me. I enjoy poring over your engineering background documents and marketing Powerpoints to dig for the facts that make your vehicle stand apart from its competitors.

I’ll take your most in-depth technical information and distill it into language automotive journalists will understand and use. Here’s what my clients say about that. I know what works best for journalists, because I’ve had that job, too. Journalists love the At-A-Glance formats that I first created for Mercedes-Benz in the 1990s and for others since then. For clients that want graphics in their press materials, I do that, too. Here are some recent press kit samples; call me for specific needs.

2010 Subaru Outback Overview
2010 Subaru Legacy Overview
Subaru SEMA 2009 Concepts
Subaru SEMA LEgacy GTk
Subaru SEMA 2009 STI TRAX

2010 Lexus LS 600 Hybrid
2010 Lexus LS 460
2010 Lexus GX 460
2010 Lexus ES 350
2009 Lexus RX 400h
2009 Lexus IS Sedans
2009 Lexus GS Sedans
2009 Lexus IS-F

2010 Toyota Prius
2010 Toyota RAV4
2010 Toyota FJ Cruiser
2010 Toyota Camry

Mitsubsihi Lancer Evolution Overview
Mitsubishi Lancer Evolution At A Glance
Mitsubishi Outlander Overview
Mitsubishi Outlander At A Glance

2009 Suzuki Grand Vitara Overview
2009 Suzuki SX4 Crossover
2009 Suzuki SX4 Sport Overview

02 Porsche 911 Turbo Release
02 Porsche 911 Carrera
911 Turbo Heritage

Good examples of distilling technical information into effective press materials:

Subaru Symmetrical AWD
Subaru SI Drive

Mitsubishi Lancer Evolution Drivetrain
Mitsubishi Lancer Evolution Chassis
Mitsubishi Outlander Dynamics
Mitsubishi Outlander Powertrain
Suzuki 4WD and AWD Technology

Call me at 973-949-5188. Or use the form below.