If you’re on my mailing list (lucky you!), you’ve probably seen my little marketing cards that use images of the Trabant. And it would be reasonable for you to ask, “Why?” Well, mainly, I use the Trabant as an attention getter. The Trabant, a product of East Germany’s centralized communist experiment, ranks among the worst [...]
Posts under ‘My latest work’
Yet Another Car Blog
Welcome to the “Web 2.0″ version of the AudaMotive Communications web site, built on the WordPress platform, and hosted and administered by me on reliable GoDaddy servers. I’ve been working on the transition from a traditional web site to the WordPress platform for some time, and you’re looking at the result of that work. I [...]
Small Car, Big Fun
Do MINI drivers have more fun? After participating in a dealer’s road rally in May, I’d say so. Prestige MINI of Mahwah, N.J. marked its sixth anniversary by hosting a road rally along scenic roads of New York’s Orange and Rockland Counties. Prestige hosts 4-to-6 such events a year rather than using conventional advertising. I [...]
Worst Case Scenario
Back in February, I interviewed Edmunds.com Senior Editor and Green Car Advisor John O’Dell for a story on Honda’s “sustainable mobility” initiatives. The article, entitled “Wheels of Destiny,” published in the spring issue of AIADA’s Auto Dealer magazine. O’Dell said that the reason so many American car buyers do not purchase for best fuel efficiency [...]
Busting Romney’s Packard Myth
While writing a speech for Mike Kunz, manager of the Mercedes-Benz Classic Center in Irvine, Calif., I unintentionally stirred up an old Packard controversy. You don’t hear those two words come together too often, now do you? And no, it had nothing to do with Mercedes-Benz getting its big break in the U.S. market when [...]
